Your insurance certificate is out of date
The public liability certificate on your About page ran out in March 2025.
Source: Your website (example)
Made for Example Roofing Co · 18 October 2026
Here’s what I found,Example Roofing.
This is an example report for a made-up roofing firm. Yours would show your own business, your own searches and your own rivals.
#4on Google Maps for “roofer exampleton”, from Exampleton town centre
Source: Google Maps check (example numbers)
4.7★from 31 Google reviews
Source: Google Maps ratings and review counts (example numbers)
3/49grid points where you’re in the top 3 for “roofer exampleton”
Source: Google Maps grid check, 7 × 7 points 1 km apart (example numbers)
01 Google Maps
Where you show up on the map.
Each dot is a spot around Exampleton where someone searched. The number is where you came in the Maps results from that spot.
Search: “roofer exampleton”
- Top 3
- 3 of 49 points
- Top 10
- 32 of 49 points
- Not in the top 20
- None
- Average position
- 9.3 where you show
- 1–3 (the map pack)
- 4–10
- 11–20
- not in the top 20
Source: Google Maps grid check, 7 × 7 points 1 km apart (example numbers)
Near the town centre you're in the top 3. Head out a couple of kilometres and you drop down the map, so people there see other roofers first.
Checked 18 October 2026. Maps results move around, so treat one check as a snapshot.
141212111313151399781115107677913983248129753671010966810121411910101315
ExampletonNorthbridgeEastfieldSouthgate7 × 7 points, 1 km apart. North is up. The ringed dot is Exampleton town centre.
02 Google Maps · 6 places
Further out.
The same searches, checked from six places around you.
- Top 3
- 2 of 18 checks
- Top 10
- 10 of 18 checks
- Not found
- 3 checks
- Places
- 6 × 3 searches
- You're top 3 from Exampleton itself, and drop away to the east and west.
Source: Google Maps checks from 6 places (example numbers)
| Search | Exampleton | Northbridge | Eastfield | Westmoor | Southgate | Millbrook |
|---|---|---|---|---|---|---|
| “roofer” | #2 | #5 | #9 | #14 | #6 | –not found |
| “roof repairs” | #3 | #7 | #12 | –not found | #8 | #19 |
| “roofers near me” | #4 | #8 | #11 | #17 | #9 | –not found |
- 1–3 (the map pack)
- 4–10
- 11–20
- below 20 or not found
03 Searches each month
How many people search.
Monthly searches for what you do in your towns.
Source: Google Keyword Planner (example numbers)
| Search | Bar | A month |
|---|---|---|
| roofer exampleton | 260 | |
| roof repairs exampleton | 140 | |
| roofer northbridge | 90 | |
| roofer eastfield | 50 | |
| roofer westmoor | 40 |
04 Jobs you’re missing
Work that goes to the top 3.
Example report: the business, searches and grid are made up. The rates are the real published figures we use.
£1,200a month, roughly
That’s roughly one job every 2 months going to someone else.
704searches a month where you’re not in the top 3
×10%of searchers click each top-3 business
×3.7%of those clicks become an enquiry
×33%of enquiries become a job
×£1,500average job value
How it’s worked out: searches where you’re not in the top 3 × click share × enquiry rate × close rate × job value, rounded down.
Searches: Google Keyword Planner (example numbers). Top-3 coverage: “roofer exampleton” grid, 3 of 49 points in the top 3 (Google Maps grid check, 7 × 7 points 1 km apart (example numbers)). Click share: BrightLocal Local Services Ads Click Study. Enquiry rate: LocaliQ 2025 Search Ad Benchmarks for Home Services (Roofing & Gutters). Close rate: Roofing Contractor consumer survey. Job value: CDM estimate of an average roofing job.
This is an estimate, not a promise. It uses cautious, low-end rates and an average job value for your trade, and it’s rounded down.
It's a cautious figure: low-end published rates and an average job value, rounded down. The line above names every input.
See the searches it’s based on
| Search | A month |
|---|---|
| roofer exampleton | 260 |
| roofers near me (Exampleton) | 210 |
| roof repairs exampleton | 140 |
| roofer northbridge | 90 |
| roofer eastfield | 50 |
| Total | 750 |
| Where you’re not in the top 3 (94% of your grid) | 704 |
05 Small leaks
Small leaks.
You're missing from a big directory
Rival Roofer A and Rival Roofer B are both listed on the main trade directory for Exampleton. You're not.
Source: Trade directory search (example)
06 Normal Google results
Below the map.
- Your website comes 9th in the normal results for “roofer exampleton”.
- Your home page title just says “Home”.
Source: Google results (example numbers)
Top 5 for “roofer exampleton”
- Rival Roofer A
- A national trade directory
- Rival Roofer B
- A quotes website
- Another local roofer
Source: Google results (example numbers)
07 Who’s beating you
Side by side.
| Detail | You · Example Roofing | Rival Roofer A | Rival Roofer B |
|---|---|---|---|
| Google rating / reviews | 4.7 / 31 | 4.9 / 128 | 4.8 / 74 |
| Reviews in the last 90 days | 1 | 15 | 7 |
| Opening hours | Mon to Fri | Mon to Sat | Mon to Fri |
| Online quote form | No | Yes, with photos | Yes |
| Trade badges on their site | None shown | 2 shown | 1 shown |
Source: Google Maps and the firms' own websites (example numbers)
Why they’re ahead on the map
- More reviews, and more of them recent.
- Both make it easy to ask for a quote from a phone.
Others showing up
- A national trade directory
- Another local roofer
08 Reviews
You against the top two.
Your rating is close to theirs. The gap is how many reviews you have, how recent they are, and replies.
- Reviews
- 31
- Last 90 days
- 1
No replies
- Reviews
- 128
- Last 90 days
- 15
Replies to all
- Reviews
- 74
- Last 90 days
- 7
Replies to some
Checked 18 October 2026.
Source: Google Maps ratings and review counts (example numbers)
09 Around the web
What people find about you.
Your website
- Speed score on a phone: 38 out of 100.
- The home page is 7.1 MB. Under 2 to 3 MB is normal.
- When your link is shared on WhatsApp, no picture or summary shows.
Source: Google's speed test and a manual check (example numbers)
Trust badges people look for
- No trade body logo shown on your site. Rival Roofer A shows two.
- Not finding a badge isn't proof you don't have one. It just isn't showing.
Source: Your website and rivals' websites (example numbers)
Your details around the web
- One directory still shows an old landline number.
- Your opening hours differ between Google and Facebook.
Source: Directory and listing checks (example numbers)
Your social pages
- Facebook: last post in June 2026.
- Your website doesn't link to your Facebook page.
Source: Facebook and Instagram (example numbers)
10 Booking friction
Can someone book you in 30 seconds?
4/8things that slow down an enquiry from a phone
Someone on a phone can find you, but can't tap your number on the website or ask for a quote with photos.
Checked 18 October 2026, on an iPhone-size phone.
Source: Website and listing check on a phone (example numbers)
4 of 8 checks need fixing
- ✕Tap-to-call on the websiteThe number is in an image, so a phone can't tap it.No
- ✕Enquiry formThe contact form sends, but never confirms the message went.No
- ✕Online booking or quote requestNo way to ask for a quote or send photos.No
- ✕Loads fast on a phoneGoogle's speed test scores the home page 38 out of 100 on a phone.No
- ?Proper 'page not found'Not checked in this example.Not checked
- ✓Website link on GoogleThe Website button on the listing works.Yes
- ✓A working websiteThe site loads, but it was last updated in 2019.Yes
- ✓Secure site (padlock)Padlock shows.Yes
11 Missed-call risk
When you’re up a ladder, who answers?
High risk
With one mobile number and weekday hours, calls that come in while you're on a roof may go elsewhere.
A mobile number is the only phone number listed.
Your listing says open 8am to 5pm, Monday to Friday. Rival Roofer A shows Saturday mornings too.
Whether a missed call gets a voicemail or a text back. Not tested, because I never pose as a customer.
34%
of tradespeople surveyed believe they’ve lost work because they couldn’t answer the phone.
Source: Fix Radio survey of 220+ tradespeople, October 2022
57.4%
of cold calls to working UK trade numbers didn’t reach a person.
Source: Praxum UK trade phone answering study: 1,152 outbound calls from an unknown number, March–June 2026
12 Free fixes
Three things you can do today.
No catch. These are yours whether we ever speak or not.
Make your number tappable
Swap the picture of your number for real text. On most website builders it's one edit in the header or footer.
Ask your last five customers for a review
Copy the review link from your Google profile, text it to your last five happy customers, and reply to each review you get.
Put your Saturday hours on Google
If you take calls on Saturday mornings, add those hours to your Google profile so you show as open.
13 Plans
The plans, side by side.
Care
£49/mo
Trades with a CDM site, or a site that just needs looking after
- Hosting, domain renewal and SSL (included)
- Weekly uptime and speed check; enquiry form tested monthly (included)
- Small edits (prices, photos, text): 30 min/mo
- Google profile kept accurate (hours, services, areas, photos) (not included)
- Google posts from your own job photos (not included)
- Review replies (within 2 working days) (not included)
- Review request link + QR card + text template (not included)
- Social media posting (not included)
- Full SEO (not included)
- Full integration with your business (not included)
- Never Miss a Job: missed-call text-back (SMS auto-reply): +£29/mo add-on
- Monthly report: Short email
- Check-in call (not included)
Get Found
£99/mo
Trades who want more calls from Google
- Hosting, domain renewal and SSL (included)
- Weekly uptime and speed check; enquiry form tested monthly (included)
- Small edits (prices, photos, text): 45 min/mo
- Google profile kept accurate (hours, services, areas, photos) (included)
- Google posts from your own job photos: 1 a week
- Review replies (within 2 working days) (included)
- Review request link + QR card + text template (included)
- Social media posting (not included)
- Full SEO (not included)
- Full integration with your business (not included)
- Never Miss a Job: missed-call text-back (SMS auto-reply): +£29/mo add-on
- Monthly report: One-page PDF
- Check-in call (not included)
Get Found Pro
£149/mo
Roofers and busy trades who miss calls on the job
- Hosting, domain renewal and SSL (included)
- Weekly uptime and speed check; enquiry form tested monthly (included)
- Small edits (prices, photos, text): 60 min/mo
- Google profile kept accurate (hours, services, areas, photos) (included)
- Google posts from your own job photos: 1 a week
- Review replies (within 2 working days) (included)
- Review request link + QR card + text template (included)
- Social media posting (included)
- Full SEO (not included)
- Full integration with your business (not included)
- Never Miss a Job: missed-call text-back (SMS auto-reply): Included
- Monthly report: One-page PDF + calls caught
- Check-in call: 20 min every quarter
Full Integration
£499/mo
Businesses that want everything handled for them
- Hosting, domain renewal and SSL (included)
- Weekly uptime and speed check; enquiry form tested monthly (included)
- Small edits (prices, photos, text): Unlimited website revisions
- Google profile kept accurate (hours, services, areas, photos) (included)
- Google posts from your own job photos (included)
- Review replies (within 2 working days) (included)
- Review request link + QR card + text template (included)
- Social media posting: Full social media posting
- Full SEO (included)
- Full integration with your business (included)
- Never Miss a Job: missed-call text-back (SMS auto-reply): Included
- Monthly report (included)
- Check-in call: Unlimited calls with James
All plans are rolling monthly with no contract.
14 Next step
Want me to sort it for you?
Want me to sort these for you? Ring me or pick a time below.
Thanks for having a look. The fixes above are yours either way.
James GonzoCollective Digital Media, Heywood
Or pick a time
Pick a time for a Google Meet
Choose a slot that suits you in my Google Calendar. It loads when you tap the button.
This page was made just for Example Roofing Co and isn’t listed on Google. It comes down on 17 November 2026. Not interested? Reply STOP to my email or ask me to remove it, and I won’t contact you again.